Internet Marketing

Internet marketing involves marketing products or services through the Internet. The expansion of the Internet has brought media to a global audience. The interactive nature of Internet marketing results in instant responses and is unique to the medium. Internet marketing has broader scope than traditional media because it includes advertising through Internet web pages, email, and other wireless media. Additionally it includes a digital management system of customer data. With the help of the Internet, interactive marketing ties together creative and technical aspects including design, development, advertising, and sales. Internet marketing also concentrates on the placement of media at different stages of the engagement cycle of a consumer. Advertisements are visible through search engine marketing (SEM), targeted banner ads on specific websites, email marketing, and Web 2.0 strategies. Pay-per-click Pay-per-click (PPC) is an Internet advertising model used on websites, where advertisers pay the site host when a visitor clicks the ad. When dealing with search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click instead of a bidding system. Cost-per-click (CPC) is the amount of money an advertiser pays a search engine company or other Internet publisher for a single click on its advertisement that brings one visitor to its website. AdWords AdWords is the flagship advertising product of and main source of revenue for Google. AdWords offers pay-per-click (PPC) advertising, and site-targeted advertising for both text and banner ads. The AdWords program has local, national, and international reach. Text advertisements on Google are short, and typically contain of a single title line and two content text lines. The Interactive Advertising Bureau determines the different standardized sizes that image advertisements are. Advertisers specify words related to their products or services that trigger "sponsored links" on the Google search engine results page. The order that paid listings or "sponsored links" appear in depends on pay-per-click bids by other advertisers and the "quality score" of all the ads shown as the result of a given search. To calculate the quality score, examine the history of click-through rates, the relevance of ad text and keywords, the account history of an advertiser, and other relevant factors as determined by Google. Google then uses this quality score to set a minimum bid amount for advertised keywords. The minimum bid takes into account the quality of the landing page, which includes the relevancy and originality of content, navigability, and transparency into the nature of the business. However, Google has released a list of full guidelines for websites, the precise formula and meaning of relevance, its definition remains partly a secret only known to Google, and the parameters it uses can change. Social Media Marketing Social media marketing describes the use of social networks, online communities, blogs, wikis, or any other online collaborative media for marketing, sales, public relations, and customer service. Common social media marketing tools include: Twitter, LinkedIn, Facebook, Flickr, Wikipedia, Orkut, and YouTube. In the context of interactive marketing, social media refers to a collective group of users who publish their own content, not by the employees of the web company. Social network marketing or social level marketing is an advertising method that uses social network services to increase web presence. This type of marketing involves everything from advertising directly on social networking sites, to developing and implementing viral marketing campaigns that spread across the web, through email, and by word of mouth, to creating niche market social networking sites focused on the product of service advertised. Many social media permit and encourage companies to create a profile. For example, on Facebook companies can create "pages" where users can become fans of the company, its products, and services, etc. Companies sometimes invest in Internet presence management, which includes social network marketing.

Poker Royal

Poker Games

Poker is a card game in which players bet into a poker pot during the course of a hand. The poker player holding the best hand at the end of the betting wins the pot. During a given betting round, each remaining player in turn may take one of four actions: check, bet or raise, call, fold. Poker betting usually proceeds in a circle until each player has either called all bets or folded. Different poker games have various numbers of betting rounds interspersed with the receipt or replacement of cards. Poker is usually played with a standard 4-suit 52-card deck. In some poker games a joker or other wild cards may be added. The ace normally plays high, but can sometimes play low.

Acey Deucey, also known as In-Between or Sheets, is a simple card game that involves betting. Before the action, each player must add their ante into the pot. Two cards are then dealt face-up to one player. That player then bets from nothing to the amount that is in the pot at the time whether or not the third card will numerically fall in between the first two. If the third card falls in between the two other cards, the bettor takes the amount he bet out of the pot; if the third card falls outside of the two other cards, the bettor must add what he bet to the pot; and if the third card matches the numerical value of one of the other two cards, the bettor must add to the pot double what he bet. If two cards of the same value come up, e.g. 2,2 the bettor picks if the next card will be higher or lower and bets. If the next card is the same as the last two, i.e. a 2, the bettor must triple his/her bet. The rules and specifics of the game often vary from region to region. For example in Liaoning province, northeast China the minimum number of players is 4 and each player is required to ante before the first card is turned. Two cards are then dealt face-up to one player. That player then bets from nothing to the amount that is in the pot at the time during the first time around the table players are only allowed to bet up to half of the pot whether or not the third card will numerically fall in between the first two. If the third card falls in between the two other cards, the bettor takes the amount he bet out of the pot; if the third card falls outside of the two other cards, the bettor must add what he bet to the pot; and if the third card matches the numerical value of one of the other two cards, this is referred to as a Post and the bettor must add to the pot double his initial bet. If two cards of the same value come up, e.g. 2,2 the bettor picks if the next card will be higher or lower and bets. If the next card is the same as the last two, i.e. a 2, this is considered a Post and the player is required to pay double the bet for the hand. In addition to this, there is a special rule for Aces. If the first card turned is an Ace the player may choose its value as either the high Ace or the low one. If an Ace comes up as the second card turned it is always considered the high Ace. If a player Posts on an Ace they are required to pay four times their bet for that hand. Aces also cause an automatic loss if it is the third card turned when the first two cards are a match, e.g. 6,6. The best spread in the game is considered to be a low Ace on the left and a high Ace on the right. This is also one of the worst hands to get as you run the risk of the third card being an Ace and having to pay four times your bet for the hand. Another variation is to split the cards if two end cards are the same value. This requires the bettor to ante in for two hands and the dealer would draw one more card under each of the end cards. After this, the same rules apply.

Poker Texas Holdem Hi-Low Split

Texas Holdem Hi-Low Split

Texas Hold-em is a community card poker game that is played with a standard 52-card deck. The game starts to the left of the dealer button. The blind bet(s) are made from the position(s) left of the dealer button and are forced bets which must be made before the cards are dealt.

Two cards (hole cards) are dealt to each player, one at a time, face down, in rotation. This is followed by the first round of betting. A player may check, bet, call, raise or fold. Three cards (the flop) are then dealt face up in the middle of the table as community cards (board cards) and the second round of betting occurs. The fourth community card is dealt face up (the turn), followed by the third round of betting. The final community card (the river) is dealt face up and followed by the fourth (final) round of betting.

At showdown, a player must use a combination of exactly two hole cards in their hand and three of the five community cards from the board to determine their best five-card high and five-card low poker hand. The highest and qualifying lowest (8 or better) five-card poker hands split the pot. If no low hand qualifies with an 8 or better, the highest five-card poker hand wins the entire pot. In the event of a tie, the portion of the pot that was tied will be equally split.